Elaine Lim

Data scientist, AI evals, in San Francisco.

Hi, I'm Elaine. These days I focus on AI evals, which mostly means figuring out whether a model is actually good at the job we need it to do, and how we'd know for sure. Before that, I spent years at Criteo and American Express making sense of how people shop, from the first ad they see to the moment they buy.

Outside work, you'll usually find me training (I trained as a personal trainer and I'm a certified mental health first aider) or baking for whoever happens to be around. Warm, home cooked food is my favourite way to bring people together.

Work

• Criteo, Senior Data Analyst, Insights and Marketing Analytics, New York2024 to 2026
• Criteo, Senior Data Analyst, Local Analytics, Singapore2021 to 2024
• American Express, Financial Analyst, Singapore2018 to 2020
• PwC Singapore, Senior Associate, Audit2014 to 2018

Some of my published work: Criteo's consumer Pulse reports on travel, CPG, health and beauty, and consumer electronics (2025).

Education

• ESCP Business School, MS in Big Data and Business Analytics2022
• Nanyang Technological University, Bachelor of Accountancy (Honours)2014

Kitchen notes

Recipes and the thinking behind them. First post coming soon.